Fast Delivery.
High-Quality Design.
Hey, I'm Daniel.
I consider myself a generalist product designer and for more than six years, I've designed products and systems that drive measurable impacts and growth across different sectors from design systems, B2C/B2B/B2B2C fintech, service design, SaaS, internal business tools, marketplaces, proptech, edtech and web3 infrastructure, supporting ambitious founders and startups through 0→1 launches, redesigns, and growth phases.
Having worked with highend founders and fast paced startup, I understand the importance of high quality delivery and how expensive time can be.
My philosophy are based on;
- Intentional design: Every choice is deliberate. No design without a reason.
- Focus: Simplicity wins. Remove the noise, keep the signal.
- Executive: Design earns value only when it reaches users.
What I bring to the table;
- Battle-tested frameworks focused on growth, retention, and clarity
- rusted partner to founders across the globe especially UK, US & Europe
- Use of AI as a force multiplier for speed and decision-making
- Ship products that customers use, not decks that sit idle
- Take products from idea → MVP → scale without hand-holding
- 6+ years operating inside fast-moving startups
Currently;
I'm building Easyfynd, a proptech marketplace connecting property seekers with verified agents, hosts, and owners across rentals, shortlets, hotels, commercial spaces, and land, built from a blank page into a product with an embedded fintech layer, a two-tier trust and verification system, and the messy, unglamorous go-to-market work that comes with launching a marketplace in Africa.
That's really the thread that runs through the last 6+ years of my work: fintech, healthtech, proptech, e-commerce, different industries, same obsession. I don't chase a single type of product. What I care about stays the same regardless of category: understanding what actually makes a business work, then designing toward that not just making things look good, but making sure the design is the strategy and it supports the business model.
Outside the day job;
I mentor designers through ADPList, mostly because I remember what it was like to not have anyone to ask the obvious questions to. Fitness is the other place I put that same energy. I train with a structured routine, a proper nutrition plan, the whole system and I genuinely enjoy helping other people get into it too. There's something familiar about it: you're building a system, tracking progress, adjusting when something isn't working. It's basically product design for your own body, and I like sharing what I've learned with people trying to figure out where to start.
"Daniel Israel played a crucial role in bringing FreshPass to life, from the initial concept to the MVP. His innovative approach and keen understanding of user needs helped us create a product that truly resonates with our target audience. I highly recommend Daniel for any design needs"
